TripleBright oxidation defense purple shampoo

The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. 

*k18hair.com/disclaimers 

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.